# Standards of a properly designed website and scoring Rubric. [Download](https://docs.google.com/document/d/1lk6ngfzFXkhYhaGIkQp_5jVFGUVigxKQ/edit?usp=drive_link&ouid=110480693423187024039&rtpof=true&sd=true) A properly designed website should be **usable, accessible, fast, and consistent**. At a minimum, it should help visitors find what they need quickly, work well on mobile, and follow web standards for HTML, CSS, and JavaScript, along with accessibility guidelines like WCAG. **Core standards** **· Valid, semantic code:** clean HTML, CSS, and JavaScript that browsers can interpret reliably. **· Accessibility:** keyboard navigation, alt text, good color contrast, proper headings, and form labels. **· Responsive design:** layouts that adapt well to phones, tablets, and desktops. **· Performance:** fast loading pages and optimized assets. **· Clear structure:** consistent navigation, visual hierarchy, and obvious calls to action. **Good UX signs** · Users can understand the site quickly without much explanation. · Important information is easy to find. · The design is visually consistent across pages. · Content is readable, concise, and relevant. · Contact or next-step actions are easy to locate. **Practical checklist** · Use one clear primary purpose per page. · Keep navigation simple and predictable. · Make buttons and links obvious. · Test on mobile and multiple browsers. · Check accessibility with tools like Axe or WAVE. · Include SEO basics like page titles, meta descriptions, and descriptive URLs. Use this rubric to score a website from 1 to 5 in each category, where 1 = poor and 5 = excellent. A strong website should score at least 4 in the most important categories: usability, accessibility, mobile responsiveness, and performance.

Category	1	3	5
Purpose and clarity	Unclear purpose, confusing messaging	Main purpose is somewhat clear	Purpose is immediately obvious, messaging is focused
Navigation	Hard to find pages, inconsistent menu	Usable but not always intuitive	Simple, predictable, and easy to scan
Visual design	Cluttered, inconsistent, or outdated	Acceptable but uneven	Clean, balanced, consistent, and professional
Responsiveness	Breaks or looks bad on mobile	Works on most screens with minor issues	Adapts smoothly to all common screen sizes
Accessibility	Missing basics like alt text or labels	Partial accessibility support	Keyboard-friendly, well-labeled, good contrast, semantic structure
Performance	Slow loading, heavy pages	Moderately fast but not optimized	Fast, optimized, and efficient
Content quality	Hard to read or too much filler	Useful but not polished	Clear, concise, relevant, and easy to scan
Calls to action	No clear next step	CTAs exist but are weak	CTAs are obvious and well placed
Trust and credibility	Looks untrustworthy or incomplete	Some trust signals present	Strong credibility cues: contact info, policies, proof, consistency
SEO basics	Missing titles/descriptions or poor structure	Some SEO basics in place	Good page titles, meta descriptions, headings, and clean URLs

**Scoring guide** · 45–50: Excellent, production-ready. · 35–44: Good, but needs refinement. · 25–34: Average, with important issues to fix. · Below 25: Weak, major redesign needed. [Download](https://docs.google.com/document/d/1lk6ngfzFXkhYhaGIkQp_5jVFGUVigxKQ/edit?usp=drive_link&ouid=110480693423187024039&rtpof=true&sd=true)